Black Friday 2021 insights are here
|07 Dec
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
First price auction, Second price auction and the one in the middle
|16 Oct
Updated: Oct 16 2021 For years second best bids model (aka second price auctions or Vickrey auction) rules the online media market. It means […]
5 lessons from Walmart Q2 2021 earning call
|18 Aug
Here are 5 insights from Walmart Q2 earning call regarding their Sponsored Product Ads: (1) More advertisers = More ad revenue “Our advertising business […]
Are your ads in the right position?
|01 Jul
Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]
eCommerce media in Germany – Panel discussion
|13 Jun
2 years ago, it was hard to find German ecommerce sites that were selling sponsored product ads to advertisers and sellers, besides Amazon and […]
Late bloomers, blue oceans and long tail sellers
|06 May
Here are three important takeaways from eBay’s Q1 2021 earning call regarding Sponsored Product Ads: One: Engage the long tail! “In Q1, […]
The must-have checklist for your eCommerce media
|21 Jan
2021 is here and it’s time to make sure you’re going to make the most of your ecommerce media. Here’s a list that will help you […]
Automatic for the people – part 2: Autonomous campaigns
|14 Jan
In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
