Fashion and Sponsored Product Ads
|14 May
Diane von Furstenberg, the Belgian fashion designer once said that style is something each of us already has, all we need is to […]
eCommerce media in times of COVID-19
|06 May
Earning season is here and it’s time to see how the big online retailers are doing (and specifically their eCommerce media). From the […]
The story of Etsy’s “risk free” Promoted Listing Ads
|27 Feb
For several quarters Etsy’s growth engine was it’s Promoted Listing Ads. “2018 revenue growth was driven primarily by GMS growth, changes to our […]
Let’s talk ACoS
|13 Feb
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
Oops, They did it again
|04 Feb
Amazon’s advertising sales jumped 41% to a record $4.8 billion during the busy holidays quarter and an annual record of $14,1 billion (X3 higher […]
Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
Black Friday 2020 takeaways
|02 Dec
Last Friday we shipped 200,000,000 Sponsored Products on a same sec global delivery. But enough talking about us – Here are some insights […]
Doing it right (2) – Sponsored Product Ads on Jumia
|18 Nov
Last week Jumia, the “Amazon of Africa”, released its Q3 2019 results. Here are some quotes from the earning call regarding their eCommerce […]
