While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
Some interesting findings about the effectiveness of online promotions during Black Friday.
Last week Amazon released their Q3 quarterly reports. Here are some interesting notes regarding their Sponsored Products and advertising business. Amazon Q3 ad […]
Whether you are running a busy marketplace or a diverse classified site it is probably certain that you have several kinds of clients: […]
Sponsored Products ads are one of Amazon’s fastest growing source of revenue. This is not really surprising. When you are selling your products […]
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Alors que de nouveaux canaux numériques et outils publicitaires ne cessent d’apparaître et d’évoluer, il n’y a pas de changement fondamental dans le […]
