Deep dive into Sponsored Brand Ads
|04 Nov
Sponsored Brand Ads are not new in the retail media space. they were introduced by Amazon a few years ago and soon became the […]
Is $0.7 a good CPC?
|17 Jul
A few weeks ago, we published a post about what is a good ACOS/ROAS. ACOS, as we all know is the ratio between the […]
Is 23% a good ACoS?
|16 May
Advertising Cost of Sale (ACoS) or Return On Ad Spend (ROAS) are probably the most important KPIs for retail media campaigns and as a […]
if it ain’t broke, don’t build it
|18 Apr
Should we build our own retail media ad tech or buy it? Build or buy is one of the ancient questions for tech companies. […]
Wear sunscreen and go up!
|17 Aug
Ladies and gentlemen of the class of ’99. Wear sunscreen. If I could offer you only one tip for the future, sunscreen would be […]
Why should advertisers choose your ecommerce media?
|18 Apr
Retail media is becoming the fastest growing advertising channel and is now offered by more and more online retailers and marketplaces. Why is it […]
These are the 5 most important things you can do to increase your ad revenue
|26 Feb
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
