Introducing Mabaya Autonomous
|08 Jan
Having a Sponsored Product Ads platform is one thing. Getting your merchants to use it is another. For merchants who are not used to running […]
Black Friday 2020 takeaways
|02 Dec
Last Friday we shipped 200,000,000 Sponsored Products on a same sec global delivery. But enough talking about us – Here are some insights […]
Doing it right (2) – Sponsored Product Ads on Jumia
|18 Nov
Last week Jumia, the “Amazon of Africa”, released its Q3 2019 results. Here are some quotes from the earning call regarding their eCommerce […]
2019: The year of eCommerce media (presentation)
|15 Oct
Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]
5 tips for improving your Sponsored Product Ads campaigns
|04 Aug
Remember the 3 wins that must exist for Sponsored Product Ads to succeed – The store, The sellers/brand partners and The shoppers? This post will […]
Lessons in doing it right from Etsy
|26 Feb
Yesterday Etsy did it again. The revenue keeps growing and the stock soars. In their earning call they talked about their Promoted Listing […]
Sponsored Products, look above you – Introducing the Sponsored Brand Ads
|05 Feb
Mabaya is adding the headline ad format to it’s ecommerce media suite for marketplaces and online retailers.
Squeezing ads, getting creative and then start irritating – eCommerce media and the lifecycle of mass media
|26 Dec
If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]
