Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]
So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
Some interesting findings about the effectiveness of online promotions during Black Friday.
Whether you are running a busy marketplace or a diverse classified site it is probably certain that you have several kinds of clients: […]
Sponsored Products ads are one of Amazon’s fastest growing source of revenue. This is not really surprising. When you are selling your products […]
