Deep dive into Sponsored Brand Ads
|04 Nov
Sponsored Brand Ads are not new in the retail media space. they were introduced by Amazon a few years ago and soon became the […]
Is $0.7 a good CPC?
|17 Jul
A few weeks ago, we published a post about what is a good ACOS/ROAS. ACOS, as we all know is the ratio between the […]
Lets Get Ready for the Shopping Season!
|28 Sep
By Laetitia Fischer Jessner Online retailers and marketplaces generate their best results of the year during Black Friday. It’s also the period of the […]
In retail media we trust
|05 Mar
Trust is one of the most important assets when you sell ads. Based on a Forbes study in 2020, almost half of the advertisers […]
These are the 5 most important things you can do to increase your ad revenue
|26 Feb
There are plenty of actions you can take to increase the advertising revenue of your ecommerce website. Here are the 5 that can really […]
How many keywords do you really need?
|23 Feb
Selecting the right keywords for a sponsored product ads campaign is very important but what about the number of keywords? In the last 2 […]
Black Friday 2021 insights are here
|07 Dec
In the last several years we have seen the different effects that Black Friday has on Sponsored Product Ads – On the one hand […]
Are your ads in the right position?
|01 Jul
Sponsored Product Ads almost by definition should get the best place in the store, which means for search result pages – the first results. […]
