[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
Today most of the big online retailers and marketplaces that offer Sponsored Product Ads are facing the problem of not being able to […]
Earning season is here and it’s time to see how the big online retailers are doing (and specifically their eCommerce media). From the […]
ACoS, Advertising cost of sale, is one of the important metrics for the success of Sponsored Product Ad campaigns. For some sellers it’s […]
Last week Jumia, the “Amazon of Africa”, released its Q3 2019 results. Here are some quotes from the earning call regarding their eCommerce […]
Here are some appetizers from the NYknowgo conference that was held in NY earlier this month. The NYknowgo conference was held for the […]
Here is an eCommerce media intro slideshow we recently presented and thought it is worth sharing even without the talking. If you want […]
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
