So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
Linio, a leading marketplace in Latin America, will now offer its sellers and brand partners online campaigns using Mabaya’s Sponsored Product Ads platform […]
As the 4Q17 earnings season is about to end, and following our last post about the brand’s perspective, we thought it could be […]
While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
Some interesting findings about the effectiveness of online promotions during Black Friday.
Last week Amazon released their Q3 quarterly reports. Here are some interesting notes regarding their Sponsored Products and advertising business. Amazon Q3 ad […]
