In the recent post we explained the levels of automatic campaigns: (1) Automatic bidding – Enabling advertisers to choose their target ACOS (advertising […]
By Thomas Lammers (Newcraft) Since January 1st all vendors and sellers at bol.com who are still using Criteo’s Sponsored Products can switch to the […]
While some advertisers and sellers like to manage their sponsored product ads campaigns manually -setting their own bids for each product or keyword and […]
“There is only one way to swim 100 meters to receive a medal. You start as fast as you can, and very slowly you […]
A common issue when running Sponsored Product Ad campaigns is which keywords to target or, more generally, should the advertiser focus on the generic […]
For some this is just a saying. We actually mean it. Yes, serving ads on more than 50 ecommerce sites and for more than […]
It’s not too late to fully optimize your ecommerce media for the holiday season! The shopping season is a once-a-year opportunity to engage […]
While Amazon and Walmart enable advertisers to bid on keywords and other ecommerce sites enable bidding on products (offering to set different bids for […]
