Your website – Your rules
|08 Dec
For some this is just a saying. We actually mean it. Yes, serving ads on more than 50 ecommerce sites and for more than […]
Ads up! The shopping season is coming and it is going to be bigger than ever
|16 Sep
[Updated: Sep 2020] The shopping season is starting under a grey COVID-19 cloud but the predictions are that more shoppers will do most […]
Who will be arranging your shelf?
|20 Aug
Would you let Amazon manage your shelf? Would you join an Amazon Sponsored Products Ad network? Many online retailers and marketplaces that offer […]
12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)
|03 Mar
For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]
Squeezing ads, getting creative and then start irritating – eCommerce media and the lifecycle of mass media
|26 Dec
If you needed more signs that ecommerce media is becoming mass media read on. We already know that Amazon generated 2.5 billion dollars […]
Which advertisers are likely to spend their ad dollars on your eCommerce site?
|25 Jul
Some interesting reports were published in the previous week shedding light and insights on Sponsored Product Ads performance. Here are some of them: […]
Can your marketplace make 2 billion dollars per quarter from Sponsored Products?
|29 Apr
So Amazon just released the 2018 Q1 earning report showing that their advertising business, powered mainly by Sponsored Product ads, generated roughly 2 […]
Why eCommerce media is considered “native advertising in its best”?
|03 Apr
Last week the Native Advertising Institute presented the 2018 Native Advertising Technology Landscape. The sorting of the different sections – Programmatic, DSPs, Social […]
