Blog » Tag: purchase decisions

01 Sep

P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train

[Updated: Sep 2020]   P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]

04 Aug

Five takeaways from The State of Ecommerce 2021 report

Yesterday GroupM released their “The State of Ecommerce 2021: Navigating the New World of Omnichannel Commerce & Retail Media” report and there are some […]

03 Mar

12 Reasons why you must add Sponsored Product Ads to your advertising mix (presentation)

  For those of you who prefer short presentations we have gathered the most important reasons for doing Sponsored Products and packed them in […]

10 Dec

11 Reasons Why Advertisers & Online Sellers Must Do In-Store Promotions

  While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]