P&G “embraces the evolution of markets toward eCommerce”. The big guns are boarding the eCommerce media train
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
[Updated: Sep 2020] P&G is probably the world’s leading advertiser but it is also the company that points the way for others and […]
Last Friday we shipped 200,000,000 Sponsored Products on a same sec global delivery. But enough talking about us – Here are some insights […]
While new digital channels and advertising tools keep showing up and evolving, there hasn’t been a real change in the fundamental role of […]
The second part of the study – What product categories were the most competitive, who spent the most on Sponsored Product Ads and who got the best return on ad spend (ROAS)
Some interesting findings about the effectiveness of online promotions during Black Friday.